The Best Business is the ‘Business’ with Allah: Exploring the Intersection of Market, Commerce, and Islam in the Süleymanlı Movement

Religions have long formed a marketplace where individuals are exposed to a diverse array of competing religious offerings, enabling them to make choices based on their personal preferences. However, throughout history, rulers and states have sought to restrict, regulate, and control religious freedom and the marketplace of religions, often exploiting the power of faith for their own purposes. With the establishment of the secular state, religious freedom of choice and thus the ‘free’ market of religions were secured. Initially, religious communities focused on promoting truth claims, salvation offerings, ethical norms, cultural goods, and traditions. However, religions are subject to increasing marketization and commercialization. This article examines this phenomenon within Muslim communities, specifically analysing the Suleymanlı Movement as a case study. It further explores the resulting opportunities, challenges, and risks that emerge from this commercialisation.