What is a Competitive Advantage?

Understanding business-related concepts and how they relate to each other is often difficult. What is growth hacking? How is it different from inbound marketing? It’s easy to talk about a brand, but how to create one in practice is another story. And what does business competence mean? What kind of competence is it in practice? What is the relationship between a business idea and a competitive advantage? What about digital transformation? What does a brand activation director do? At what stage of the decision gate is the prospect? There are many terms, and new ones are emerging all the time.