Crowdfunding Acceptance in Indonesia: A Perception of Accounting Students
摘要
This research aimed to examine the factors of the TAM theory concerning crowdfunding acceptance among University of North Sumatra students. The data was collected through a quantitative survey involving 187 respondents who had experience with crowdfunding. The findings indicated that crowdfunding acceptance was influenced by Perceived Usefulness (PU) and Perceived Ease of Use (PEOU). Therefore, focusing on PU and PEOU could be an effective strategy to enhance crowdfunding acceptance among students.