The Influence of Website Quality, Perceived Product Quality, Shopping Lifestyle, and Shopee Affiliates Program on Impulse Buying on Shopee E-commerce Users
摘要
The objective of this study is to observe the influence of Shopee Affiliate, Shopping Lifestyle, impulse buying, website quality, and product perceptions on Shopee e-commerce users. The increase in online shopping has resulted in the emergence of unreasonable purchasing tendencies such as spontaneous purchasing decisions, resulting in big contributions to e-commerce players. This research employs quantitative methodologies to gather data through the distribution of surveys online. The findings indicated that website quality and shopee affiliates did not affect impulse buying behaviors shopee e-commerce. However, from the research results Perceived product quality and shopping lifestyle have a positive and significant influence on impulse buying.