What Matters for Managers When Adopting Cobots in Manufacturing Organisations? - The Results of a Survey Study in Portuguese SMEs

Collaborative robots, or cobots, are increasingly used by manufacturing companies to meet the demands for greater flexibility and to adapt to the trend of mass customisation in production. When considering the adoption of cobots, companies enter a critical decision-making phase. This study aims to identify the relevant decision factors for adopting collaborative robots (cobots) in manufacturing medium-sized enterprises (SMEs) in Portugal, using a combined framework of Technology-Organisation-Environment (TOE), Diffusion of Innovations (DOI) theory, and Institutional Theory. Data was collected through an online survey distributed to Portuguese manufacturing companies, yielding 78 valid responses. Analysis conducted using SmartPLS 4 revealed that top management support, resource availability, and industry pressure significantly influence the adoption decision. However, factors such as the relative advantage of cobots, compatibility with existing processes, organisational innovativeness, human resources quality, and external support did not significantly impact SMEs’ adoption of cobots. These findings enhance the understanding of technology management, specifically the process of adopting cobots in manufacturing. The insights from this study help managers focus on the key factors critical for successful cobot adoption, supporting decision-makers in making more informed choices.