Exploring Servitization in Building Technology: The Case of Piping Systems

This study explores the case of servitization in building technology from three perspectives: market, organizational, and technological. This paper draws upon findings from a single case study of a multinational manufacturer of piping systems. Products with advanced technological solutions, a comprehensive portfolio of products and services, and partnering are enablers for offering product–service bundles in the building technology sector. Furthermore, the development of a consultative sales approach, adaptations to the organizational structure, and internal collaborations could foster the provision of more service-oriented solutions. This paper contributes new insights concerning the specific contextual factors surrounding servitization, including product, market, and organizational aspects, as well as their implications for manufacturers in the building technology sector.