The Impact of Artificial Intelligence Adoption on Jordanians’ Customers Satisfaction

The present study investigates the impact of Artificial Intelligence adoption on improving customers’ satisfaction in Jordan. The developed model in this research investigates how AI adoption affects customer’s satisfaction. It also delves into the relationship between AI adoption and corporate success. Quantitative methods of data collection have been used. The researcher used convenience sampling to collect data; 156 questionnaires of a standard "Five-point Likert" scale were posted to companies' managers and employees in Jordan working for firms; the data analysis was conducted using SPSS and AMOS. The results of the study showed that there is a positive impact of adopting artificial intelligence on company performance crystalized by the fact that Jordanian companies improve their level of performance by adopting and applying artificial intelligence to all companies' work. The extent of the use and adoption of artificial intelligence technologies by companies leads to better company performance.