This chapter looks at Digital Transformation from the viewpoint of a passenger transport company. First, its current digital offering of a website and apps is detailed. And the projects currently in progress are recounted. Then the issues currently faced by the passenger transport company are described. Finally, the decisions taken by the company’s leaders for its digital future and its Digital Transformation strategy are outlined.

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Digital Transformation of a Transport Company

  • John Stark

摘要

This chapter looks at Digital Transformation from the viewpoint of a passenger transport company. First, its current digital offering of a website and apps is detailed. And the projects currently in progress are recounted. Then the issues currently faced by the passenger transport company are described. Finally, the decisions taken by the company’s leaders for its digital future and its Digital Transformation strategy are outlined.