Smartphones are the latest generation gadgets, offering significant advantages to end users in their daily lives. Users derive extensive assistance from smartphones, exploring opportunities to fulfil their wants and desires. The convenience of making payments is a noteworthy benefit of mobile phones, providing customers with various options to pay sellers or service providers in the market. It is always intriguing to delve into the minds of customers to discern their intentions when using mobile payments. End users have the flexibility to choose from different payment options using their mobile phones. One such online payment option is the mobile wallet, designed to facilitate seamless payments for customers. This empirical research aims to investigate the intentions of end users to use mobile wallets as a payment mode while shopping online and to identify the key influencers of end user behaviour.

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Unveiling the Dynamics: Exploring Customer Intentions in the Adoption of Mobile Wallets for Online Shopping

  • C. Surendhranatha Reddy,
  • R. Leelavathi,
  • Santha Ganesh Iyer,
  • S. Shilpa

摘要

Smartphones are the latest generation gadgets, offering significant advantages to end users in their daily lives. Users derive extensive assistance from smartphones, exploring opportunities to fulfil their wants and desires. The convenience of making payments is a noteworthy benefit of mobile phones, providing customers with various options to pay sellers or service providers in the market. It is always intriguing to delve into the minds of customers to discern their intentions when using mobile payments. End users have the flexibility to choose from different payment options using their mobile phones. One such online payment option is the mobile wallet, designed to facilitate seamless payments for customers. This empirical research aims to investigate the intentions of end users to use mobile wallets as a payment mode while shopping online and to identify the key influencers of end user behaviour.