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In today’s fast-paced global digital era, the challenge of disseminating shariah-compliant content has become moreprominent. It is crucial to find effective ways to navigate the ever-changing landscape of digital media without compromising the authenticity of religious teachings. This chapter explores the importance of developing a strong marketing strategy and honing skills specific to shariah compliant content in the digital age. It emphasises the power of transmedia storytelling as a key aspect of this approach. The chapter explores the need to adjust shariah compliant content distribution to the ever-changing digital environment, highlighting the possibilities and difficulties posed by digital media platforms. By conducting a thorough examination of various sources and real-life examples, this study evaluates the effectiveness of transmedia storytelling methods in captivating a wide range of digital media consumers and overcoming cultural and language obstacles. In addition, this discussion emphasises the importance of effectively communicating messages through modern media using shariah compliant digital content, utilising the concept of transmedia storytelling. Transmedia storytelling, often utilised in marketing communication, incorporates a range of media formats to enhance the reception of media products. This investigation highlights the remarkable ability of transmedia storytelling to cultivate a more profound connection with Islamic teachings among present-day viewers. Through the utilisation of various media formats and platforms, communicators have the ability to craft captivating narratives that deeply connect with audiences, thereby expanding the influence and significance of shariah compliant content in the digital domain. The importance of this chapter lies in its valuable contribution to the field of Islamic content dissemination and digital media marketing. By providing practical insights and valuable recommendations, it enables individuals to effectively navigate the challenges of the digital landscape.

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Developing a Marketing Strategy for Shariah Compliant Content Through the Concept of Transmedia Storytelling in Digital Media

  • 章节

  • 发表日期：

    2025年

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  • Rosmawati Mohamad Rasit,
  • Norena Abdul Karim Zamri,
  • Nur Nazira Rahim,
  • Dewi Anggrayni

摘要

In today’s fast-paced global digital era, the challenge of disseminating shariah-compliant content has become moreprominent. It is crucial to find effective ways to navigate the ever-changing landscape of digital media without compromising the authenticity of religious teachings. This chapter explores the importance of developing a strong marketing strategy and honing skills specific to shariah compliant content in the digital age. It emphasises the power of transmedia storytelling as a key aspect of this approach. The chapter explores the need to adjust shariah compliant content distribution to the ever-changing digital environment, highlighting the possibilities and difficulties posed by digital media platforms. By conducting a thorough examination of various sources and real-life examples, this study evaluates the effectiveness of transmedia storytelling methods in captivating a wide range of digital media consumers and overcoming cultural and language obstacles. In addition, this discussion emphasises the importance of effectively communicating messages through modern media using shariah compliant digital content, utilising the concept of transmedia storytelling. Transmedia storytelling, often utilised in marketing communication, incorporates a range of media formats to enhance the reception of media products. This investigation highlights the remarkable ability of transmedia storytelling to cultivate a more profound connection with Islamic teachings among present-day viewers. Through the utilisation of various media formats and platforms, communicators have the ability to craft captivating narratives that deeply connect with audiences, thereby expanding the influence and significance of shariah compliant content in the digital domain. The importance of this chapter lies in its valuable contribution to the field of Islamic content dissemination and digital media marketing. By providing practical insights and valuable recommendations, it enables individuals to effectively navigate the challenges of the digital landscape.