The sustainability of digital products is not limited to ecological aspects. From a strategic perspective, ecological as well as social and economic aspects are important. From a comprehensive understanding of sustainability, continuity in general is concerned, including product development and management itself. Sustainable digital product management should integrate the perspectives of the customer, the technology and the company and also pursue different sustainability strategies. From a strategic perspective, internal and external resources as well as corporate functions and temporary tasks should be balanced. In order to evaluate the feasibility of QFD-based approaches, a flexible QFD-based framework for strategic and operative sustainability deployment, a specific example of a comprehensive strategic deployment for digital product management and an analysis of goal trade-offs regarding sustainability are devised.