Artificial Intelligence in Tourism Sector: Analysis Study

Nowadays, tourism is one of the leading sectors in the world and has become one of the most important sectors using various types of intelligent and innovative applications offering services to enhance tourist engagement or experience before, during, and after their visit, such as recommender systems, Chatbots, smart travel agents, language translation applications, robots, and real-time solutions. These AI solutions in the tourism sector are transforming the way travelers plan, experience and enjoy their journeys and giving rise to the concept of Smart Tourist Destinations (STD). Some STDs in the world offer AI solutions with functionalities corresponding to the 6As framework of tourism destination analysis. Additionally, the fast evolution of AI technologies and the increase in data pose a challenge to the tourism industry and pave the way for the massive deployment of artificial intelligence. Nevertheless, there has been a lack of academic research on AI and its relevance to the development of smart tourism so far. Therefore, this paper aims to present an in-depth analysis of the literature to identify the evolution of AI in sector tourism and discover the research themes of AI in this area by using the Scopus database in the last ten years (2013–2023). We also identify the impact of AI on the tourism industry. Finally, we conclude this paper with the challenges that AI faces in the tourism sector and draw a future scenario of AI in the tourism sector.