Technology Transfer Management
摘要
This chapter addresses technology transfer management and technology portfolio management. It involves managing a set of research outcomes, establishing entry criteria, and reducing variability. This facilitates reporting, analysis, and better management of technologies. For active portfolio management, there are different methodologies, such as the quadrant methodology, which evaluates the technological and commercial potential of each technology, and the level methodology, which classifies technologies according to their level of impact. In addition, the tool that measures the maturity level of technologies (TRL) is detailed. Finally, it is argued that technological marketing is essential in the technology transfer process and focuses on solving problems and meeting the needs of the industry. Conducting proper market research and adapting the message to the target audience are key aspects of technological marketing.