Business, Data and Analytics: Specifying AI Use Cases with the Help of Modeling Techniques

While artificial intelligence promises a wide range of potential for businesses, its adoption poses major problems for some organizations. This paper presents a modeling framework that aims to specify AI use cases. It models three views: Business, data and analytics, that are adopted for the requirements of AI. The framework was applied in a real-world case study leading to several AI use cases and two proof of concepts. While the business view is a useful tool to derive ideas for AI use cases in general, the data and analytics views are very specific to each use case. The framework serves as a means to an end to communicate the project goals, deliver practical guidance and to capture the main results. As its application is time consuming and challenging, this paper closes with guidelines for its efficient use in practice.