The Beserman live predominantly in the Northwest of the Udmurt Republic in Russia. While their status as an ethnic group seems undisputed, the status of their language is not. Many linguists regard Beserman as a dialectal subgroup of Udmurt, but among the Beserman, it is dominantly considered an independent language and the most important factor of identity. Beserman is not standardised and can be regarded as endangered. Social media and the associated informal colloquial register can foster the (written) use of endangered non-standardised languages, but Beserman had a subdued start in this domain. In 2017/2018, the situation changed significantly. Beserman groups on Vkontakte, the “Russian Facebook”, now show membership numbers up to almost 25% of the Beserman community. In 2021, the first book in Beserman was published, followed in 2022 by the translation of The Little Prince. The first book in particular was warmly received and discussed in Beserman groups. In part thanks to this “loud” feedback on social media, Beserman was finally officially recognised in Udmurtia in 2022 and even “official” linguists based in Moscow have started recognising Beserman as a separate language. These successes however did not lead to increased use of Beserman on Social Media. On the contrary, due to newly emerged orthographic suggestions, the uncertainty about how to write Beserman “correctly” seems to be contributing to a switch back to Russian in online communication.