This chapter aims to introduce the role of Ob-Ugric native speakers and heritage language speakers in creating Khanty and Mansi print, broadcast and social media in the Khanty-Mansi Autonomous Okrug–Yugra. The chapter introduces the results of the latest Russian census concerning the Mansi and Khanty population and speakers, the status of Ob-Ugric language acquisition and language use. The chapter focuses on the Ob-Ugric media outlets of the Okrug and highlights the cooperation of native and heritage language speakers in these domains. Ob-Ugric heritage language speakers became visible as a distinctive category beside the group of native speakers at the beginning of the twenty-first century. The native speakers have been operating the top-down, writing-oriented domains of language use, especially indigenous print and broadcast media. Heritage language speakers, on the other hand, have been creating bottom-up, digitally focused domains of language use, especially using social media, in cooperation with native speakers.