Research on the Construction of User Experience Map and Service Optimization of Chaoxing Online Learning Platform

By constructing the user experience map of the Chaoxing Online Learning Platform, this study effectively elucidates the inherent relationship among the platform system, service situation, and user experience, thereby furnishing a pivotal foundation for refining online learning platform services. Based on a detailed description of the user experience map drawing process, this research focuses on the services of teachers establishing and managing courses, as well as students learning courses, on the Chaoxing Online Learning Platform as an example. The target user’s usage experience data is collected through questionnaires and interviews, and the user experience map is drawn to intuitively show the user’s interaction behavior, true thoughts, and emotional changes during the service process. The user experience is measured accurately from a global perspective and its influencing factors are revealed. According to the user experience map of the Chaoxing Online Learning Platform, the user pain points and service opportunities are found, and specific optimization strategies are proposed from the three aspects of service process, service function, and service environment. These proposals introduce novel insights and methodologies for the research on the user experience of the Chaoxing Online Learning Platform.