Identification of Strategic Elements of the Post Covid-19 Tourism Industry: A Case Study on Tourism in North Sumatra Province

This research aims to identify and describe strategic elements as a basis for strategic planning in the tourism industry post-Covid-19 pandemic in North Sumatra Province. This study uses secondary data by processing census data from the Department of Statistics from January to July 2023. The research results show that the hotel occupancy rate in July 2023 stood at 50.01%, with 4-star hotels reaching the highest rate of 68.40%. The aviation sector saw a significant recovery, with a month-on-month increase of 14.73% in domestic departures. Maritime passenger transportation also experienced substantial growth, with a 31.85% increase in departing passengers during the same period. This study forms the basis for future strategic planning in the tourism sector and highlights the importance of resilience and sustainable practices.