Panel Data Evidence Towards the Influence of Eco-Innovation on Firm Market Value

This investigation aims to analyze how innovations influence the market value of companies, focusing on the price-to-earnings ratio and market-to-book ratio indicators. The impact on a group of firms listed on the NYSE, over a period of 10 years, between 2015 and 2024, will be examined. Various indicators related to debt, liquidity, innovations, and other control factors are included in the quantitative approach. The research methodology uses the least squares method to highlight the influence of these factors, using regression models with fixed and random effects, considering their interdependence. Products with a low environmental impact and environmentally responsible use of products have a negative influence on the PER, whereas products designed and manufactured considering the environmental impact and ecologically responsible use of products have a positive impact on the MBR.