As a prospective founder, there is no getting around the question of the business model of your venture. There are various components to consider which, in their interaction, realize the inherent value of your product. In this chapter, you will learn how to shape the individual building blocks of the business model by using various tools and insights from external players and adapting these blocks to the latest findings. You will also learn which factors you should consider when selecting the revenue model to ensure the profitability of your business model. The challenge is to stay dynamic in your design while not getting distracted by the myriad of ways to build a business model. We provide order in the cluttered universe of business models.

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Architecture of the Venture: Understanding Business Modeling

  • Andreas Kuckertz,
  • Thomas Leicht,
  • Maximilian Scheu,
  • Indra da Silva Wagner,
  • Bernd Ebersberger

摘要

As a prospective founder, there is no getting around the question of the business model of your venture. There are various components to consider which, in their interaction, realize the inherent value of your product. In this chapter, you will learn how to shape the individual building blocks of the business model by using various tools and insights from external players and adapting these blocks to the latest findings. You will also learn which factors you should consider when selecting the revenue model to ensure the profitability of your business model. The challenge is to stay dynamic in your design while not getting distracted by the myriad of ways to build a business model. We provide order in the cluttered universe of business models.