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Tailoring the Future—The Ascendancy of Artificial Intelligence in the Fashion Industry

  • Geetha Manoharan,
  • Sunitha Purushottam Ashtikar,
  • M. Nivedha,
  • P. K. Dutta

摘要

AI is transforming the fashion industry quickly. The influence of AI on design, marketing, and sales offers businesses new opportunities to enhance their operations and achieve unprecedented results. AI's impact on fashion has challenges, like any technical progress. AI affects fashion supply chain management. Companies can enhance stock management and timing decisions by employing AI models trained on past inventory and sales data. Implementing this method can reduce waste, boost client satisfaction, and boost profits. Since AI can optimize the fashion supply chain, this is a major benefit. Marketing for fashion brands is being transformed by AI. Data may be analyzed using AI-driven marketing solutions to determine the best marketing strategies, target the right consumers, and maximize advertising effectiveness. While saving time and money, this gives organizations a competitive edge by identifying new trends and developing markets. Fashion enterprises can grow their customer base and revenue with this growth. AI is heavily influencing design. In fashion, AI affects supply chain management. With AI models trained on previous inventory and sales data, companies may improve stock management and timing decisions. Companies can create innovative, market-focused designs. Problems can help humanity. Innovation, aesthetics, and productivity are easily enhanced by technology in fashion. Recently, fashion manufacturers have had new chances thanks to AI. Fashion design, manufacturing, marketing, and customer experience are being transformed by AI. This article investigates how fashion companies use AI and its lasting impact on the industry.