Methodological Support for the Integration of Green Principles into Current Business Activities

In the current economic conditions, it is most acceptable to consider the development of production and trading activities from the position of conducting a green business. The tradition of the ecological orientation of business development allows us to talk about a healthy product supplied to the population, starting from food and ending with everyday goods. Such an approach can use the available resources rationally because recycling of secondary raw materials is expected. It can also contribute to the improvement of the population’s health. Green business in the Krasnodar Territory in 2022 presented growth prospects, especially in the areas of eco-friendly technologies, agriculture, and tourism. The effectiveness of implementation depends on government support, market demand, and awareness of the ecological advantages. The issue of ecology is particularly acute, especially from an economic perspective. The use of advanced technologies to reduce emissions of harmful and hazardous chemicals into the atmosphere is crucial. This approach is the least energy-intensive but requires a high level of scientific expertise. Numerous technological developments can be quickly implemented by economic entities. The popularity of eco-business is also gaining traction. The startups in the Krasnodar Territory include stores offering organic products, the sale of eco-bags, eco-friendly fabrics, projects involving eco-construction technologies using eco-materials, eco-tours, and others.