Digital Innovation as the Essence of Authenticity and Quality of Industrial Products

The contemporary development of the economy of any country can no longer be imagined without digital innovation because digital technologies are used at almost all stages of production and subsequent sales of goods. The use of digital innovations in the process of selling industrial goods is of particular interest. Industrial goods are any products manufactured industrially. However, not all raw materials used in manufacturing industrial goods correspond to the information indicated on the label of the finished product. The use of digital labeling of goods makes it possible to use it as a tool to control the degree of legality of the import and movement of goods within the territory of the Eurasian Economic Union. It has also found its application at the national level. Nowadays, such a tool is also used in relation to goods of Russian and foreign origin, which must be labeled with identification means. The conceptual foundations of the digitalization of the economy and scientific developments in the field of managing the development of socio-economic systems are reflected in the development and creation of a digital labeling platform, directly involving the business community in this process, which, in turn, can increase the competitiveness of bona fide producers by reducing illegal turnover of goods. Digital labeling of industrial goods will allow customs authorities to combat counterfeit products moving across the territory of Russia, which communicate on a large scale on the territory of the Russian Federation, and ensure their participation in the development of trade and environmental policy instruments to develop a green trade strategy and combat environmental crimes. The purpose of the analysis is to substantiate the need to introduce digital labeling of industrial goods as an effective tool in the fight for the quality of sold industrial goods. Based on the results of the research, the authors identified the influence of various factors that have a positive and negative influence on the process of implementing the national digital product labeling project.