Effect of Colour on Humans

The colours in our daily lives have a profound effect on our emotions and behaviour. Colour psychology has shown that different colours elicit the same emotional responses and behavioural tendencies in people (Elliot and Maier in, Annu Rev Psychol 65:95–120, 2014). This influence can be both on a conscious and subconscious level. From the colours of the environment we live in, to the clothes we choose to wear, the use of colours in brand logos and advertisements, everything quietly influences our psychology and behaviour (Bellizzi and Hite in, Psychol Mark 9:347–363, 1992). This influence can be significant or subtle, and colour plays an important role in shaping our perceptions of the world.