Exploring the Impact of AI on Employee Engagement and Productivity in Human Resource Management
摘要
This study investigates the impact of Artificial Intelligence (AI), specifically ChatGPT, on employee engagement and productivity within Human Resource Management (HRM). The integration of AI technologies such as chatbots has rapidly increased across various industries, offering personalized and automated responses to employee queries. ChatGPT, developed by OpenAI, demonstrates potential for improving HR operations by enhancing engagement and efficiency through immediate, customized interactions. This research examines the benefits and limitations of employing AI in HRM, emphasizing how ChatGPT can boost employee satisfaction and productivity while addressing ethical concerns and data quality issues. A quantitative study involving surveys from organizations using ChatGPT reveals positive correlations between AI use and employee engagement and productivity. The findings highlight significant improvements in HR efficiency, though challenges such as maintaining empathy and ensuring data privacy remain. This study provides valuable insights for HR professionals considering AI implementation to optimize organizational outcomes.