In the wake of the COVID-19 pandemic, face masks became ubiquitous symbols of protection and preventive measures. However, as vaccination rates rise and infection rates decline, the question arises: what will be the role of masks in the post-COVID era? This research paper examines the evolving usages of masks beyond the immediate pandemic response and focuses on exploring the reasons for college under graduates to continue using masks in various contexts. Mask usage may become a personal choice based on individual risk perception and preferences. It investigates the motivations behind mask usage, specifically focusing on emotional control, enhanced confidence, and the desire to conceal facial expressions and perceived imperfections among college under graduates. Researcher examines the association between mask usage and self-perception, self-esteem, and emotional expression. The study investigates the hypotheses that individuals who perceive themselves as unattractive, have low self-esteem, or tend to hide their emotions are more inclined to wear masks. Through a comprehensive review of existing literature and analysis of survey data and interviews through ‘Thematic Analysis’, this study aims to shed light on the psychological and social factors influencing mask usage in this demographic, because the psychological impact of masks should not be overlooked.