This research aims to analyze how the CHSE inclusion model can help improve the image of tourism destinations and enhance the quality of tourist experiences. In this research, the author used a qualitative descriptive approach and data analysis with the content analysis method. The research results show that the CHSE inclusion model can help improve the image of tourism by increasing tourists’ awareness of the importance of cleanliness, health, safety, and environmental sustainability. Additionally, the CHSE inclusion model can enhance the quality of tourist experiences by increasing tourist satisfaction and confidence in tourism destinations. This research also found that the CHSE inclusion model can help improve environmental quality by increasing environmental cleanliness and sustainability. Moreover, the CHSE inclusion model can enhance the quality of health by raising tourists’ awareness of health importance and improving their access to health facilities. The research results indicated that the CHSE inclusion model can enhance safety quality by increasing tourists’ awareness of safety importance and improving their access to safety facilities. In conclusion, this research demonstrates that the CHSE inclusion model can improve the image of tourism destinations and enhance the quality of tourist experiences. Additionally, the CHSE inclusion model can improve environmental quality, health, and safety. Therefore, the CHSE inclusion model can be an effective strategy for developing adaptive tourism destinations.