The research confirms what is well known in the literature: that private universities and colleges fund themselves primarily via tuition and other student fees. That being said, the rivalry is all about getting a bigger slice of the student market in order to boost enrolment. In order to attract a big number of students and produce surplus money, it is required to provide or teach courses and specialties that are diverse. Expanding their networking and engagement with enterprises, research institutes, and overseas education providers allows private education institutions to exploit their market position. The study's results centre on the following topics: the prevalence of international collaboration in private universities, the purposes of this collaboration, the forces that push for its existence, and the factors that influence students’ decisions to participate in collaborative programs. This research helps fill a gap in our understanding of how middle-class aspirations shape institutional communication messages and how advertisements affect students’ channel preferences.