The Principle of Regeneration in Circular Economy: Revitalising for Resilience

The circular economy relies on several principles oriented to guide and refine decision-making processes across individual, organisational and systemic levels. Integral to the circular economy is the principle of regeneration. This chapter aims to fulfil a dual objective. Firstly, it seeks to provide a clear and comprehensive definition of regeneration as a principle of circular economy. Secondly, it endeavours to provide a practical illustration of how the companies can effectively operationalise the regeneration principle within their global supply chains. By scrutinising and clarifying the conceptual underpinnings of regeneration, this chapter aims to contribute to a deeper understanding of its significance in advancing circular economy practices. Furthermore, a case study analysis of GreenWave elucidates the purpose, practical strategies and business model features through which businesses can integrate regenerative principles into their operations, thereby fostering sustainability, resilience and ecological stewardship on a global scale.