Decoding Investor Intentions: A Comprehensive Analysis of Commodity Market Behavior

In the modern-day market, investors are looking for alternative sources to minimize their risk and enhance their chances of returns. In this regard, commodities seem a viable option to meet such requirements of the investors. However, it becomes difficult to convince investors to actually participate in commodity trading activities. To address this issue, this research attempts to empirically examine the potent factors that directly influence investor intentions toward commodity trading brands from an emerging market perspective. The findings of this paper contribute newer cues to extend the domain knowledge and assist towards the formulation of regulatory and investment strategies.