Financial Risk Analysis of NONFFU SPRING Based on Digital Transformation

With the development of digital economy, the competition of similar products in the domestic drinking water market is fierce, the degree of product homogeneity is high, the market competition is intensified and consumer demand is changing rapidly. NongFu Spring is facing the challenge of market share stability and brand image maintenance. This paper analyzes the financial risk of the company’s financing, investment, capital operation and profit distribution through analytic hierarchy process (AHP), and pays attention to the impact of cost, operating expenses and macroeconomic factors on its financial performance. Then, this paper puts forward a series of suggestions to promote the deep integration of the digital economy and the real economy, including reducing the procurement cost of raw materials, improving the recovery rate of receivables, and establishing a comprehensive risk management mechanism. These recommendations are intended to help NongFu Spring maintain its competitive edge, respond to various financial challenges robustly, and continue to provide quality products and services to consumers.