Research on the Application and Strategy of Big Data Technology in Business Administration Under the Background of Digital Economy

We are currently in the era of digital economy, and big data technology, as a new type of technology, is increasingly important in the field of business management. This article will delve into the application of big data in business management under the background of the digital economy. Firstly, the concepts of digital economy and big data were reviewed, emphasizing their impact and significance on enterprise management. The focus was on analyzing their applications in enterprise decision-making, marketing, and supply chain management, and evaluating their effectiveness in promoting enterprise innovation and enhancing competitiveness. In addition, based on practical cases, this paper explores how to effectively utilize big data resources in the process of digital transformation, respond to the challenges faced by enterprises, and puts forward relevant strategic suggestions. Through the research and analysis in this article, it will help enterprises better grasp the inherent business opportunities of big data in the digital economy trend and gain sustained advantages in fierce market competition.