Financial Risk Analysis of NIO Auto in Digital Economy Environment

With the development of digital economy, digital transformation has become an important direction for enterprises to increase efficiency and improve quality. In 2021, the national “14th Five-Year Plan” pointed out that it is necessary to strengthen the innovation and application of key digital technologies, accelerate the realization of digital transformation of enterprises, and build digital advantages of enterprises, especially in the key strategic emerging enterprises to further promote digital transformation and enhance competitive strength. Nowadays, the competition in the new energy vehicle market is becoming increasingly fierce, and foreign companies such as Tesla have also set up production bases in China. For NIO, which was established only a few years ago, how to explore its own development path in the increasingly cruel competition has become an urgent problem to be solved. Based on the current situation of digital transformation of NIO, this paper takes the financial data disclosed by NIO from 2018 to 2022 as the benchmark, combined with the current development strategy of NIO, and adopts financial key indicators and Z-Score model to conduct financial risk assessment of the company. It is expected to play a role in further exploring the financial risks of new energy automobile enterprises and countermeasures.