Normativity in the most general sense means oughtness and is often opposed to causality. Logic, ethics, aesthetics, and law are examples of normative domains, and human activities in general can be said to refer to norms of correctness, whether we talk about cooking, parenting, or science. Some scholars have claimed that psychology is concerned with normative phenomena in the sense that acting, thinking, feeling, remembering, etc. do not simply happen, but can be done more or less well relative to norms of correctness. This entry unfolds normativity as a concept and discusses how psychology can take normativity into account. The question is asked about the sources of normativity in human psychology, and three possibilities are articulated that are not mutually exclusive: social practices, the other person, and life itself.