The Idea: Why It Is Everything and the Business Concept Is Nothing

In the beginning, there is an idea—and if you choose your idea carefully enough (or carelessly enough? We are getting lost in our own irony here, etc.), you can fail faster. Inadequate knowledge, skills, and the wrong character traits are a good starting point to steer a start-up into an unsuccessful direction from the very beginning. However, the right idea and the right way of dealing with that idea will ultimately determine whether failure can happen quickly or whether the process will drag on unnecessarily. But first, we need to look at what a business idea actually is.