The End: A Few Words on a Closing Note

As you have seen in this book, there are an almost infinite number of ways a start-up can fail. Ultimately, you just need to know which options are available to you as a founder, and in which areas. Then all you have to do is set the right course and watch your start-up hit the wall—and the higher the speed (or the more consistently and emphatically the right mistakes are made), the louder the impact. People are always talking about impact in business, so you might as well confuse the kind of impact they are talking about with this kind of terrible impact.