Several scholars have helped to highlight the remarkable contribution of market women in emerging economies such as Ghana to the informal economy. Indeed, this book was initiated by the recognition of the tremendous work that market women in Ghana put out, particularly in the face of substantial challenges and hurdles. We also recognize the social injustices that are the result of these challenges the market women face. In light of the above, this book sought to do several things. To begin with, we sought to develop a comprehensive framework to help systematically categorize the tremendous challenges that these market women undergo, as they operate in the market centers. Building on the jolt literature, we developed a typology of marketplace jolts, as having four jolt archetypes. We next sought a mix of scholars and practitioners with discipline expertise reflective of the four jolt types to contribute chapters associated with the jolts faced by market women. We used our four jolt typologies as an organizing framework and asked each set of chapter contributors to clearly depict the jolts that the market women face, highlight current policies in place to deal with these jolts, and make recommendations for alleviating these jolts. We also sought the opinions and reflections of a pair of relatively young (GenZ) authors and asked them to reimagine a future marketplace.