Assessing Moroccan Firms’ Readiness for Industry 4.0 Adoption: Opportunities and Challenges

The article discusses the readiness of Moroccan firms for Industry 4.0 adoption, highlighting the opportunities and challenges involved. We conducted a study to investigate the preparedness of Moroccan industries for industry 4.0 technologies integration, focusing on six readiness aspects: organizational strategy, infrastructure, processes, products, data-analysis services, and competencies of workers. Our research seeks to present insightful information on the current state of readiness in Moroccan industries and recognize possible opportunities and obstacles that should be managed to fully embrace Industry 4.0. The study found that Moroccan firms show promising potential in terms of their readiness for Industry 4.0 adoption, but also face significant challenges in several areas that need to be addressed carefully to achieve sustainable competitive advantage in the current dynamic business landscape.