Enhancement of Marketing 5.0: Challenges and Solutions

Marketing and the impact of marketing on business have changed and developed through the years by testing and analyzing each version of marketing leading to the latest version called (Marketing 5.0). However, a lot of studies are focusing on Marketing 5.0 definition and benefits. The purpose of this study is to focus on marketing 5.0 from a different perspective to find loopholes to put a hypothetical concept to anticipate the next generation of marketing and how it will impact the business in the future. Furthermore, this study observes and discuses Marketing 5.0 different risks and threats and explain how to overcome these obstacles to get an enhanced version of marketing 5.0. This paper builds on hypothetical concepts and analysis supported by some of the most important references of marketing. The findings show a clearer path toward the future of marketing and how to improve and develop the recent methods to keep up with the future needs of societies and the updated technologies. This study is a hypothetical concept which makes it more theoretical than practical because of lack of time. However, this concept needed to be tested and analyzed to extend the development process to be closer to the next marketing version (Marketing 5.1). This study is the first theoretical analysis according to the author’s knowledge, which focuses on marketing technologies challenges and developments and how it will impact on marketing 5.0 from different perspectives.