On Displaying Research Results

This chapter discusses how research results are displayed in business research. Display choices are rarely debated because they are ingrained in the paradigm that rules the particular field of study. Given that critical realism is one of the most prevalent paradigms in business research, this book chapter explores choices that can be made within this paradigm. Overall, displaying research results is about highlighting key issues and findings. When framing key findings, the researcher must balance revealing significant issues of interest to the intended audience against overselling or misleading them. Displays come in many formats, and choices must made. It is important to be aware of the pros and cons of the display formats used when showing the outcomes of a research process. Displays must be coherent with the overall representation, such as a book, article, video, or other representation. Still, displays are like art; skillfully produced displays can enhance the presented findings.