Utilization of Apriori Algorithm to Maximize the Sales Potential of Youth Entrepreneurs by Increasing the Frequency and Sales Generation in the Modern Culinary Business Sector

The success of the SDGs program in the economic sector cannot be separated from its presence in Youth Entrepreneurs. However, the many problems young entrepreneurs face in running a business and a lack of innovation in the field of marketing. This research aims to use an apriori logarithm approach to determine a combination of sales promotion strategies to help Youth entrepreneurs achieve their maximum potential by providing advice on improving business performance, especially in the marketing area. The method used in this research is to apply the apriori algorithm in RapidMiner and test the hypothesis using SPSS. The results obtained from this research show an increase in the frequency of 449 items and income of IDR 1,619,000 with a frequency sig value of 0.00 and an income sig value of 0.45. The apriori algorithm has been proven to increase the sales potential of youth entrepreneurs.