Snapping Sustainability: How Snapchat Encourages Saudi Women in Sustainable Entrepreneurship

This book chapter aims to take a journey through the dynamic world of social media, with Snapchat taking the spotlight to reveal the influence it has on Saudi women’s inclination in the field of sustainable business including fashion. The information has been discovered from an ongoing Ph.D. research project, giving our study a sense of novelty and relevance. The research utilizes qualitative semi-structured interviews with 5 Saudi females’ potential entrepreneur, from a larger project including 24 potential and nascent entrepreneurs. In essence, our chapter has unveiled the tapestry of advantages and drawbacks that Snapchat weaves in the context of inclination toward sustainable business, offering a perspective and experience of Saudi women. The chapter argues that Snapchat’s visual and trend-driven content distribution may dramatically increase awareness of sustainable business practices. Additionally, the chapter points out that quick-disappearing content on Snapchat has drawbacks, emphasizing the complexity of sustainable business subject—including fashion—that requires more extended discussions and education.