Revolting Women Become Global News, but the Nordic Region Is Distanced from Feminism: The Early Press Coverage in Finland, 1968–1970

This chapter focuses on the period between 1968 and 1970 when the transnational women’s liberation movement achieved its early media success. The chapter focuses on news that circulated transnationally—the Miss America demonstration in 1968, the Miss World protest in 1970 and the US Women’s Strike for Equality in 1970—and demonstrates that the Finnish versions of these news stories presented the movement as a cultural and social phenomenon that was distant from Finland. The print media coverage often relied on news framings offered by international news agencies and translated foreign articles, but occasionally Finnish journalists also used their gatekeeping power. This became particularly clear when the women’s liberation phenomenon moved closer to Finland: the widening European movements were rarely discussed in the Finnish press.