Innovative Application of Marketing Strategies for University Press Based on Artificial Intelligence and Virtual Reality Technology

With the continuous progress of technology, artificial intelligence (AI) and virtual reality (VR) technology have brought revolutionary innovation to the marketing strategies of university publishers. AI technology has shown significant advantages in the marketing of university publishing houses. By constructing personalized recommendation systems, intelligently analyzing readers' reading habits and interests, precise push notifications are achieved, effectively improving marketing efficiency and user satisfaction. VR technology has brought an immersive marketing experience to university publishers. By creating a virtual bookstore, readers can freely browse books in the virtual environment and enjoy a real shopping experience. This study provides an in-depth analysis of the innovative application of AI and VR technology in the marketing of university publishing houses, and proposes a personalized recommendation system that combines AI and VR technology. This system utilizes deep learning (DL) technology to mine and analyze a large amount of user data, achieving more accurate personalized recommendations. The experimental results show that the system not only significantly improves user satisfaction and purchase intention, but also brings higher marketing effects and brand influence on university publishing houses.