Research on the Realization Path of Digital Transformation and Innovation Upgrading of Agriculture-Related Enterprises Under the Background of Digital Economy

The aim of this study is to explore the pathway to achieving digital transformation and innovation upgrading in agriculture-related enterprises through empowerment by the digital economy. It involves a thorough analysis of the relationship between factors empowering the digital economy and the resulting effects on digital transformation within agriculture-related enterprises, using empirical research methods. The research utilizes a combination of questionnaire surveys, in-depth interviews, and analysis of enterprise documents. Case studies include an agricultural cooperative (A), an agricultural product processing enterprise (B), and an agricultural product e-commerce platform (C). Through descriptive statistical analysis, correlation analysis, and regression analysis, this paper unveils the influencing mechanisms and pathways through which digital economy empowerment impacts the digital transformation of agriculture-related enterprises. Empirical findings indicate that widespread adoption of digital technologies, enhanced organizational capabilities, and heightened innovation awareness are pivotal factors in driving digital transformation and fostering innovation and upgrading within agriculture-related enterprises. This study offers practical insights and policy recommendations for agriculture-related enterprises embarking on the digital transformation journey, serving as a significant reference for the modernization of agriculture in China.