Sustainable Strategies and Competitive Advantage in the Hotel Industry in Mazatlán, Sinaloa
摘要
The aim of this study is to assess the level of correlation between sustainable development strategies based on the objectives and competitive advantage in 5-star hotels with a sustainability distinction in Mazatlán, Sinaloa. This will be achieved through the analysis of Pearson's bivariate correlations. This method enables us to determine not only the direction of the relationship between the two variables, but also the strength of their association. The findings reveal a direct and linear relationship among the sustainability oriented 5-star hotels.