In the rapidly evolving landscape of global supply chains, integrating digital technologies is a key factor in enhancing operational efficiency, ensuring product traceability, and capturing consumer sentiment. This research delves into the transformative potential of blockchain, Non-Fungible Tokens (NFTs), and advanced sentiment analysis in redefining supply chain management practices. By harnessing these technologies, the study proposes a novel framework to achieve real-time visibility, end-to-end traceability, and a deeper understanding of consumer preferences. The methodology encompasses the deployment of digital passports and NFTs for securing product information, alongside utilising natural language processing techniques to analyse customer feedback across various platforms. Through case studies in food safety, pharmaceuticals, and retail, the paper shows how integrating digital strategies mitigates risks, boosts transparency, and enhances customer engagement. The findings reveal significant improvements in supply chain resilience, operational transparency, and customer satisfaction. The research outlines challenges such as data security, technological complexity, and workforce upskilling for adopting digital tools. Conclusively, this paper underscores the critical importance of digital innovation in supply chains, advocating for further research and development to overcome existing barriers. The future focuses on digitalised supply chains enhancing efficiency and value creation via customer insights and sustainable methods.