Based on a sociological inquiry into the paradoxical outcomes of diversity policies in European spaces, with a specific focus on France, this chapter traces the historical shift from a legal framework centered on anti-racism to the broader, more inclusive, diversity management paradigm. Drawing on a rich dataset of in-depth sociological interviews with corporate diversity actors, it offers a longitudinal perspective on the conceptual and policy transformations that have increasingly positioned these initiatives within a framework of white normativity, overshadowing race and ethnicity by generic, then normative, and finally white-centered diversity norms. Using critical race theory and critical whiteness studies, the author intersects questions of inclusiveness with the politics of antiracism and racial justice, challenging the reader to consider how ostensibly progressive narratives can be used to maintain power dynamics. While the French experience serves as a paradigmatic case, the chapter also employs a transnational lens tracing these developments on both sides of the Atlantic to argue they encapsulate a broader trend.