Does Engagement in Environment Lead to Enhance Sustainable Consumption Behavior? Empirical Evidence from Indonesia

Sustainable consumption behavior is investigated and analyzed in this study in relation to environmental self-identity, values, concerns, and engagement. The significance of environmental engagement as a moderator between environmental self-identity, environmental values, and environmental concerns as they relate to sustainable consumer behavior was one of the primary objectives of this research. The Stimulus-Organism-Response model was implemented to build a research framework for this study. In order to understand consumer behavior in relation to sustainable consumption, the positivist paradigm was utilized, along with a quantitative approach based on the survey design. Using non probability and a purposive sampling technique, 325 respondents were gathered for the study. In order to test the hypothesis, the PLS-SEM analytic method was used. The results show that environmental engagement is greatly enhanced by having a strong sense of environmental self-identity, environmental values, and concern. Sustainable consumption behavior is influenced by factors such as self-identity and environmental engagement, which were further examined in relation to the mediating effect. One interesting result that pertains to this research area is that all mediating interactions are fully and partially mediated.