Mafia Marketing

In the near future, firms will no longer just trade in products or services. Instead, their main activity will be granting favors by solving primary consumers’ problems. Large multinationals, as well as small and medium enterprises, will operate to address existential problems, primarily related to self-actualization. Firms will aim to become trusted partners in pursuing consumers’ needs and desires, demanding absolute loyalty in return. This new business model, named “Godfather Marketing”, involves a reciprocal relationship where consumers’ loyalty is exchanged for problem-solving favors. Loyalty will be rewarded, while betrayal will be met with punishments to discourage disloyalty, all within the bounds of legality. The potential of this approach extends beyond firms to broader societal structures, envisioning future communities organized by shared interests.